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November - 2013 - issue > 10 MOST PROMISING CLOUD COMPUTING COMPANIES

SalesPortal: Turning Customer Interactions into Revenue Opportunities

SI Team
Tuesday, November 5, 2013
SI Team
In spite of the ubiquity of the Internet and the growth of social media, the contact center and the voice channel in particular continues to be the most significant and reliable source to capture the "Voice of the Customer". The primary goals of an enterprise contact center are to deliver outstanding customer experience and to maximize customer engagement. In addition, revenue generation is also a priority.
Founded in 2009 by Saurabh Khetrapal and Karandeep Sandhu, SalesPortal's cloud-based technology enhances customer engagement and generates new revenue streams for companies with contact centers.
Based in Chandigarh, SalesPortal India provides an auction-based marketplace for call centers and marketers to sell or buy relevant phone leads. Leading brands use the marketing platform of SalesPortal as a core component of their customer engagement and customer acquisition strategies. Contact center executives adopt SalesPortal to generate incremental revenue, while marketing professionals use it to manage and scale marketing partnership programs. These types of platforms are typically turnkey solutions with several integrated applications including the ability to personalize offers, create and manage campaigns, present offers to consumers at the end of live calls into customer operations centers and optimize campaigns using performance analytics. Further, it enables customer operations professionals to generate incremental revenue while supporting the core mission and customer experience.
Innovations by SalesPortal leveraging the cloud has brought it a number of recognitions namely, Red Herring for the Top 100 Global and Top 100 Americas Awards, Direct Marketing Association's Innovation Award and America Teleservices Association's Technovation Award.

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