The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
March - 2012 - issue > Business
SI market is up for a tremendous boom
M.M. Prasad
Vice President - System Integration-TATA Elxi
Systems Integrations market in India
It is huge in India. And we have been in this market since the late 1980s. We started with our expertise in particular peripherals and we are kind of stuck to it because we are comfortable working in those areas. If we actually look at the SI market, there is tremendous growth in Banking, Finance, Insurance and government where there is a whole lot of buying involved. This is where maximum growth taking place. We are essentially focusing on the Automotive, Manufacturing, Entertainment, Education, Defense, Government and similar large sectors.
Top concerns of customers
The first thing is reliability which is really important. When we are looking at an SI partner, we are actually looking at a long tem partner. We are not looking at people who are just going to select, install and walk away. We look at somebody who can take the installation as his own and integrate all the products that are there with it. At the end of the day, it is the responsibility of the SI to integrate that activity and make sure it not only works but also be the single point of contact if any problems arise. This is how we earn the reputation with the customers we work with.
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