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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

May - 2012 - issue > In Conversation

Rowing Hard to be a Top Player

A P Sriram
COO-TATA Docomo
Thursday, May 3, 2012
A P Sriram
Aphase of growth driven by 2G technologies in telecommunication industry is winding down and 3G services is expected to drive the next wave of telecommunication. All the telecommunication service providers have launched their 3G services in India with multiple services and various usage- based traffic plans, with varying uptake. The research indicates that 3G subscription will increase at a rapid pace (30 percent CAGR - Compound Annual Growth Rate) between 2012 and 2016 to cross the 200-million mark.

After the launch of 3G services, various international markets have adopted different strategies. While carriers in developed markets primarily focused on enterprise customers, carriers in developing markets is highly betting on retail consumers and offers the high speed wireless technology as a potential broadband option to the consumers. Moreover in the midst of various challenges faced by Indian carriers such as congested networks, limited available spectrum, Tata DOCOMO is quite positive about its 3G rollout. Tata DOCOMO is the first private sector operator to launch 3G services in the country, having launched 3G services simultaneously in all the nine Circles where it won the license has introduced several exciting applications for the 3G customers.

Tata DOCOMO is working directly and partnering with various organizations of repute to offer a host of relevant and impactful 3G services. While there is lot of hue and cry about 3G uptake would rise in 2013 and reach over 90 million by March 2014, in a candid conversation with A P Sriram, Chief Operating Officer, Tata DOCOMO – Karnataka Circle shares his plans set ahead for Tata DOCOMO.


3G adoption stage in India and strategies set for Tata DOCOMO

3G is evolving and it's a gradual process. We do not anticipate a sudden surge in the usage of 3G services because from an operator’s perspective there are partial dependencies on external factors like 3G enabled devices, smart phones, seamless connectivity, innovative services on 3G network and so on. But yet, I would say that the possibilities are enormous and growth looks promising. A new research report suggests that 3G will definitely catch the imagination of the Indian audiences by 2015.


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