Every morning Rahul Johri, an engineering student, used to turn off the alarm and go back to sleep. But he doesn't have to do it anymore. He jumps out from bed hearing his mom's voice, "Rahul, time to get up!" or if he ignores it he gets five extra minutes. Bang, five minutes later, it is mom again, "Beta, you are getting late!" But mom is in Muradabad while Rahul is in Boston. Well, mom just used RockeTalk's Buzz feature to wake Rahul up. She knows she can go on sending him a buzz till he actually gets up and sends her a message telling her that he is awake.

'Guys, kya chal raha hai?' (Guys, what is going on?) says a sleepy voice. Meet Deepak, another student who turned on RockeTalk while still in bed, not wanting to start the day without his friends. Or Saniya from Hyderabad, who logs on every day and talk for hours with her fiancé who is in Kuwait. They both have fun with their common friends on RockeTalk - playing antaakshari and celebrating birthdays and festivals.

Armed with Internet or GRPS enabled cell phones, these folks discovered RockeTalk, the mobile social entertainment application, that enables them to take advantage of the full multimedia capability of the phone using voice, pictures, videos, and text. It helps them stay connected with their family and friends spread all over the world in a very personal way, while making new friends and having a jolly good time listening to and participating in realtime mushairaas (Urdu poetry readings), serious discussions, or light-hearted chatter on RockeTalk's communities.

Just a decade back this kind of realtime interaction on mobile would have seemed to be a myth, but now RockeTalk makes it easy for families to stay connected even when they are far. It helps them to go beyond the basic phone call or SMS and send voice, videos, pictures, and more. With RockeTalk, a mom can see what her son or daughter is eating in the hostel, actually 'see' their friends; for the military families and others who are away from home RockeTalk closes the distance, instantly connecting them at the click of a button. The two-way communication is done using a phone at both the ends without the need for a computer.

The visionary behind RockeTalk, Rajiv Kumar, an IIT Mumbai alumnus, found the need to take wireless communication to the next level. After the success of his previous startup Widcomm (acquired by Broadcom), Kumar wanted to take wireless communication beyond short range, beyond carriers, and international boundaries, where people could talk to each other, share experiences, and learn from each other creating a true sense of a global community. "The idea was to bring down the language barriers, allowing users to move away from text and interact in their own voice in the language they are comfortable in. Be it general chatting, telling jokes, showing off their skills in voice or video, or playing antaakshari, everyone can be a star using an app in the mobile," says Kumar, CEO, RockeTalk.