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January - 2016 - issue > Brand of the Year: Office Automation

Ricoh India: Leading the Market with Impeccable 360OSolutions

si Team
Tuesday, January 26, 2016
si Team
Automating routine office functionalities to enhance efficiency is not an option in today's digital world. As the skyrocketing adoptionof technology has opened up multitude of avenuesin this industry, Ricoh India, India's Office Automation products , Solutions & IT services company, is significantly expanding its reach into every nook and cranny of the market. The Tokyo headquartered global company with numerous offices across 200 countries worldwide stands tall as India's top-notch brand in every realm it operates in.

Ricoh has emerged into a one-stop-shop from being a linear organization by integrating its three domains - Printing & Document Management Solutions, IT Services and Communication systems under a single roof to meet end-to-end needs of customers in office automation domain. This has led it to achieve more than 50 percent growth rate for the past couple of years. This 360o solution business approach has also raised its market share 26 percent in A3 Multi function Printers crowning Ricoh as the market leader. Besides holding third position in production printing market with an outstanding 14.6 percent market share, the company also ranks around 56 in the hypercompetitive IT services segment amidst 6000 providers. Ricoh's tagline 'Imagine .Change.' embodies its philosophy of helping companies transform the way they work and harness the collective imagination of their employees. This tagline underlining its beliefs differentiates it from its competitors and also conveys the energy of its brand.

Innovative Solutions

Being one of very few company that has rolled all the features of asystematic company, OEM and solution architect into one, permits Ricoh to amalgamate the power of its technology solutions with the OEM hardware devices on which solutions work; thereby adding massive value. Though its offerings can be utilized by customers across the entire spectrum, Ricoh's prime focus is on crafting specific solutions for specific Industry verticals such as healthcare, education, BFSI and manufacturing verticals. These home-grown technology solutions tailored to answer their unique needs have been enhancing its customers' efficiency radically.

Ricoh sets its brand value further atop from its rivals with its capability of developing customized applications & solutions to meet specific needs of its customers. The company that invented spherical camera market has recently launched RICOH THETA S, a new version of spherical camera with enhanced features that is capable of taking 360o panoramic view, which is a great success in several industries. Another recent innovation called Huddle Room solutions, a digital workspaceequipping small conference areas with audio, video and display technology thatenables separate participants to view detailed information and images on a digital HD screen in collaboration via virtual private network; thus enabling teamwork and collaboration much better than traditional conference room meetings.

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