October - 2016 - Special issue > CXO Insights
Re-inventing the Wheel in the Business of Modular Furniture
Alok Duggal, Founder & COO, Homestudio
The definition of the urban Indian in the last few years has undergone a lot of change. Funnily or sadly depending on one’s sense of humour, the Wikipedia definition goes something like this - Urban Indians are Native Americans in the United States who live in urban areas. Urban Indians represent a growing proportion of the Native population in the United States.
Wikipedia aside, all international and domestic brands at least, vouch for the existence of urban Indians. They are the well-travelled, well educated, working professionals with a strong sense of style and aesthetics. They are also the ones changing jobs, moving cities and exploring better opportunities and demanding the comfort of a hassle free house set up with all amenities and minimum interference from them.
Modular furniture then seems like the answer to all this, with the offering and promise of an:
a) End to end home solution
b) low maintenance and hassle free set up
c) International brands and latest design trends from across the globe
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