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February - 2017 - issue > 20 Most Promising Outsourced Product Development Solution Providers 2017

Redeem Software: Building on Strengths and Adapting to the Future

si Team
Monday, February 6, 2017
si Team
In the Outsourced Product Development (OPD) market arena, a pure-play engineering and design services company, Redeem Software, has adopted an unconventional strategy of integrated design led product lifecycle services for enabling product superiority based market success for customers-OEMs and ISVs.

"In the Product Realization Outsourcing market, we see that customers are increasingly counting on vendor partners to deliver completely new product designs- full systems rather than piecemeal works of co-creation support," states V N Kannan, President and Managing Director, Redeem. "They are seeking us to bring niche skills to make the complete product development process seamless and cost effective."

Redeem focuses on both the customer's portfolio and their processes to deliver upon the business edge they continuously are on the lookout for. "Our customers are accelerating both the adoption and application of digital technologies in their 'engineered products,'" adds Kannan. He also witnesses heightened focus on Indian market penetration from his global customers.

In alignment with these larger market trends, Redeem has positioned itself as both an Engineering and Digitization Services provider. They have also been successful in being a result delivering go-to market partner for their customers. "In the last one year, we have enabled a couple of our customers penetrate the Indian broadband access market segments in a big way, demonstrating the co-sourcing value we deliver as a true partner," comments Kannan. "We have also seen major success with our proprietary Business Analytics Platform-Advance (AI for BI) in penetrating a new segment as mobile forensics."

IP Leveraged Services have been the fulcrum to provide time-to-market advantage. The significant pieces of intellectual properties that Redeem has leveraged include reference designs in optical and customer premise equipment segments. "Our analytics platform and the IoT gateway products also provide the needed 'accelerated design and development time' edge to our customers," he highlights.


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