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February - 2016 - issue > Company of the Month

Rage Communications: Conquering the Digital Arena Ferociously

Susila Govindaraj
Thursday, February 11, 2016
Susila Govindaraj
To cut through the clutter and establish their dominance, organizations nowadays must herald their endearment for clients through their digital assets. In fact, today's businesses cannot exist without a significant online presence, be it for transaction purposes (such as e-Commerce), customer acquisition, customer service and relationship management, brand building or general online advertising. Precisely predicting this revolution way back in 1996 has empowered Rage Communications to shine brightly as one of India's top three web development agencies. Operating as a digital partner to its clients with a proactive and consultative approach, Rage strategically thinks and develops overall digital strategies for its client's products, services, brands and customers.

"While we are clearly in the technology business, it is our ability to understand the key role digital plays in the overall business objectives and processes of our clients that enable us to add real value," divulges JRK Rao, Managing Director, Rage Communications. The company's process-driven production capability facilitates it to execute digital strategy in a timely and cost-efficient manner. "We may have been one of the first companies to go online, and certainly one of the first to offer online services," adds Karthik Kumar, Director, Rage Communications. Rage is one of the first companies in India to build transactional e-Commerce sites and also a pioneer in offering professional web design & development services.

Weathering the Storms

Born in an era when web and online marketing was hardly heard of, convincing prospects about the need to go online was a Herculean task for Rage. On the plus side, it was relatively easy to demonstrate the power of online communication in the literally limitless market. Tremendous credit to its singular focus on providing real value for clients and tight-fisted financial management, Rage persistently grew despite the recessions and today it stands tall as a Rs.30 crore revenue generating entity.

This Chennai-based company with offices also in Mumbai, Sydney and Singapore works with over 100 clients at any time. Airtel, Jones Lange Lasalle (in 12 countries), Monexo (Hong Kong), Soak & Sleep (UK), Sydney Opera House (Australia) and Standard Chartered Bank (Singapore) are a few amongst them. Successfully meeting and exceeding client expectations constantly, Rage takes pride in the fact that all of its biggest clients have been with the company for so many years, and are willing to provide references unhesitatingly. For instance, Citibank, which started as its client in 2003 in one country, is now working with Rage in 18 different countries.


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