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December - 2014 - Special issue > si 50 Fastest Growing Companies

R&M India: Striving to Serve Better through Forward Looking Cabling Solutions

Susila Govindaraj
Thursday, January 8, 2015
Susila Govindaraj
The flourishing infrastructure growth in India has been precipitating massive requirements in the telecommunications sector, which is estimated to further gleam at pinnacle in the next 3 years. Poised precisely to provide innovative and highly-reliable solutions with an established reputation across India is Reichle & De-Massari India (R&M India), a futuristic cabling specialist providing passive cabling solutions for high-quality communication networks. The Swiss-based company founded in 1964 commenced its operations in India in 2006. Consistently innovating in terms of products as well as markets enabled Gaurav Ahluwalia, Managing Director, R&M India, to spearhead R&M India to achieve a double digit growth year-on-year, since its commencement. Striving to serve better and faster, the company is headquartered in Bangalore, with sales personnel across Tier 1 cities in 2006, they expanded their reach to tier-2 andtier-3 cities within a couple of years and also added regional distributors on board.

R&M that has over 100 international IPs and won an innovation award for FM45 and if Product Design Award for their Cat.6A module in 2007 at a product front. R&M was also recognized as a top 5 cabling company in India-2010, Top 2 brand-2013 and a top 100 company in the Indian IT sector - 2014, at a business front. In March 2014, the company acquired Advanced Fiber Systems (AFS), an Indian fiber-optic manufacturer, who has been R&M's certified assembly partner for years. This enabled R&M to develop on-trend fiber-optic network deployments, FTTH roll-outs and data center projects, while safeguarding their high-quality and innovative approach. This acquisition not only raised R&M's employee strength in India above 100, but also enabled the company to attain a couple of huge projects in the telecommunications sector and elevate their vast local presence to next level.

Building Long-term Relationships

R&M invests 7-8 percent of their revenue into R&D. Apart from the R&D facility in Switzerland, R&M also has a competent R&D team in India to design products according to customer's requirements. By producing modular products that are easier to install, assemble and reassemble with fewer tools, the company has always retained their own space and market segment since inception. Nevertheless, R&M welcomes the healthy competition that would thrust them to excel. Noting that R&M comes from Europe, a shielded solution market, the company has a wide range of innovative data centre products to fulfill India's FTTH requirements. Since R&M lays utmost importance in building long-term relationship with customers, unsurprisingly the company has acquired some exclusive customers, who are with the company for the past 7 years. To ensure that their customers attain their product's benefits, R&M properly balance between price range and quality.

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