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April - 2015 - issue > Top 20 Most Promising Digital Media Marketing Companies

Qilo: Architecting Measurable Platforms for a Better Brand Engagement

Kavitha G.
Thursday, April 9, 2015
Kavitha G.
"New marketing is about relationships, not the medium," so said Ben Grossman, Founder & Chief Strategist of BiGMarK. We live in that era where the companies, big or small, would not only agree on the aforementioned philosophy, but also breathe and exist upon. However, to retain and strengthen the bond, brand engagement becomes a very effective tool which in fact has the affinity to make or break the long lasting accord. However, the success of the process is not in the execution of a part, but in the efficacy of the whole. Today, organizations crave for a brawny, highly-engaged and measurable platform which drive brands to connect effectively with their sole pillar of existence, thus transforming the brand to customers' hot-favorite. But do such platforms exist? If you, as a brand, feel that the answer is 'No', then this Noida based brand engagement company named Qilo proves you wrong.

Born in 2012, Qilo has been the tower of strength for top brands in each of the categories of education, technology, FMCG and Beverages amongst others in helping them effectively entice and engage with their patrons. The 100 percent clients' retention rate stands as a proof for this. Successfully run under the esteemed guidance of Vipul Mathur, Co-Founder & Business Head, a seasoned brand and integrated marketing specialist who brings in over 14 years of rich industry experience, and design wizard, Arun Verma, the Co-Founder & Creative Head of the venture, Qilo has been filling flesh to their aspiration of becoming a one-stop shop that helps brands to excel in their journey. Redefining the word 'engagement' that has lost its true essence, the company firmly emphasizes on brand and brand engagement. "We are not a typical digital marketing company which endeavors to impress their customers with search engine marketing, Facebook marketing and on the like marketing tactics. Our solutions are primarily designed at a brand level where the positioning of the brand is exposed to the right audience and that's how we create our engagement programs," proclaims Vipul. While the brand engagement platform has been crystallized to elevate the brands' stature, the company also expertise at talent engagement, furnishing brands bright opportunities for connecting with their employees. To enable this, the company has also developed a pure play employer branding service named qiloquial helping companies to create a culture that delivers.

Not just Customers, but Employee-friendly too

Qilo does not only help customers to have a success saga and seizes satisfaction in their success, but also has been a preferable destination for their employees to work for. The company takes greater pride in their result-focused passionate team that derives its motivation from the kind of work it owns. With a flat work culture that runs against the mundane professional system of attendances and leave policies, the 20 people strong organization firmly believes in empowering their crew to taste the ownership. "If you own a job, you have to complete your job. If you have an idea, bring up to the table and we will support it. But every person should be the owner of the job, till he completely molds the project into a success story," adds Vipul. With technology at the helm of their innovations, Qilo envisions to enrich the industry with a proprietary product-service model wherein the organizations can leverage the brand engagement platforms of the model for their benefits, thus weaving brand, business and talent together.

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