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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

May - 2010 - issue > Venture Beat

Pubmatic Gets $7.5 Million

Sikta Samantaray
Tuesday, May 4, 2010
Sikta Samantaray
PubMatic, provider of tools to optimize Internet ads for publishers of all types and sizes, raised $7.5 million in a third round of venture funding. Based in Palo Alto, Calif., the company is backed by Draper Fisher Jurvetson, Helion Venture Partners and Nexus India Capital. It has now raised $18 million to date.

The new funding will be used to accelerate the adoption of PubMatic’s recently announced set of new offerings, including: an impression-level ad auction with real-time bidding; global demand representation; audience analytics and monetization; enhanced brand control and data safety; guaranteed inventory yield management; and enterprise ad operations support. For the first time ever, sales and ad operations teams can manage all ad revenue from a single dashboard and gain new insights into inventory and pricing across non-guaranteed and guaranteed inventory channels. This will allow publishers to find new ways of selling existing inventory and improve the value of the inventory sold by their direct sales force.

“We pride ourselves on our innovation and scale at PubMatic. No other company has come to market with so many tools to make certain premium publishers earn the most revenue while ensuring control over their brand, which has allowed us to grow revenue over 700% since a year ago,” says Rajeev Goel, Co-founder and CEO of PubMatic. “This new injection of capital will accelerate the pace of adoption and development of revenue maximizing and brand control tools for publishers.”
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