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Prospects for Animation & Gaming Industry in India

AO Kuruvila
Thursday, December 4, 2008
AO Kuruvila
The Indian animation and gaming industry has matured substantially with a number of new players joining the space. Indian visual effects and animation are making further inroads into the world of movies and TV broadcasts. There are about 300 animation companies employing 12,000 people, in India. Nearly 3,000 freelancers are working in the industry.

The Indian animation industry revenues were estimated at Rs 1,595 crores in the FY 07, a growth of 24 percent over the previous fiscal year, with the entertainment segment contributing nearly 68 percent of the total market in India. Exports accounted for more than 70 percent of the revenues in 2006. Segment wise, animated feature films and TV broadcasts were mainly offshore work from North America and Europe, while visual effects was largely a domestic phenomenon, i.e.

The Indian gaming industry was estimated at nearly $48 million in 2006. Currently, mobile and console gaming together contribute nearly 75 percent of the total gaming market in India. The white sale market (for PC & console gaming) was estimated at about $4-5 million in India. The online gaming industry in India, on the other hand, also did well with an estimated worth of Rs 24 crore. However, nearly 20 percent of this revenue went directly to international players not based in India.

A recent report on the Indian entertainment & media industry estimated the Indian animation industry at Rs.11 billion in 2006, which is forecast to grow at CAGR of 22 percent and reach Rs 29 billion by 2011. The Indian gaming industry was estimated at Rs. 2 billion in 2006 and is forecast to reach Rs. 28.5 billion by 2011 at an impressive CAGR of 68 percent.
The global animation market (demand perspective) was estimated at $59 billion in 2006 and is expected to reach $80 billion by 2010. The global market for animated content and related services is estimated at $25 to 26 billion (developers perspective) and is forecast to cross $34 billion by 2010.

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