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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Poor planning cost Enterprises unwanted Millions Every Year

Vincent Smyth
GM, EMEA Sales-Flexera Software
Thursday, August 30, 2012
Vincent Smyth
Vincent Smyth is the General Manager - EMEA Sales at Flexera Software, one of the leading providers of strategic solutions for Application Usage Management. The company helps application producers and their customers strategically manage application usage to achieve continuous compliance, optimized usage and maximized value. As the pioneer and industry leader of strategic Application Usage Management solutions, Flexera Software has grown to become a large and successful company — a solidly profitable, top 200 software company with over 80,000 customers and market leadership in each of its chosen markets. In his current role, Smyth manages the geographical businesses globally. With a career in software industry spanning 27 years, Smyth has held sales management responsibilities for Business Objects, PTC and Computer Associates; before joining Flexera four years ago. In his role as the GM, he has been known to consistently deliver on revenue targets and improve customer satisfaction. Prior to this, he was the regional Vice President of sales for Flexera Software's EMEA business.

Importance of Operations in India
In the past years, Flexera's businesses in India have been fairly tactical and the company has made a strategic decision to invest resources significantly in the Indian market. The operations have begun and we are in the process of establishing a legal entity. The company has already hired about 120 employees under a partnering company in Bangalore, fully dedicated to the cause of the organization. Increasing the sales team quite substantially within 12 months is one of our top priorities.

Key Trends to Initialize Operations
The largest companies in India spend a significant amount of their IT budget on software applications, licenses and maintenance. The financial burden on the companies due to software requirements is increasing at a steady pace annually. The first noticeable trend is the requirement for the firms to reduce their costs significantly.

Secondly, the technological trends in the Indian industry are leading to an increasing complexity which causes major challenges in the field of expenditure and budget control for the sizeable companies. The move to virtualization from a data centric/application server is a prominent scenario as it gives good flexibility for the companies in areas of hardware and operational costs. Most importantly, it leads to a significant increase in complexity from a software licensing perspective which has been a major cause of concern for the Indian firms.

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