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January - 2016 - issue > Brand of the year - e-Commerce

Pernia Qureshi Consultancy: No Room for Good, But Extra-ordinary

si Team
Tuesday, January 26, 2016
si Team
There is no doubt that e-Commerce is riding high on the wave of opportunity. The capacity that it has to drive sales and transactions has pulled almost every customer facing entity to start their own e-Commerce company or associate with one. But in today's e-Commerce scenario, everyone tries to sell everything, making it difficult to maintain brand position and identity (uniqueness). While every other e-Commerce companies are running for new customer acquisitions, Pernia Qureshi, Founder, Pernia Qureshi Consultancy (PQC), and the leading stylist, actor and dancer, believes that, "Customer loyalty towards your brand and repeat purchases is a key to success. Customer expects premium quality of products and services from us, and we deliver it every time".

There is an upswing in demand from customers across the country for premium designer products. But the limited access to such products grabbed the eyes of Pernia, and to bridge it, she founded Perniaspopupshop.com. Today, Perniaspopupshop.com is one of the highly recognized names in the e-Commerce world offering high-end luxury designer products by acting as a one-stop destination for all fashion desires of a person. It offers India's premier designers (over 200) to a global clientele, who are just a click away. "For Perniaspopupshop.com, 'Customer is not only the King, but Everything', if you are in serious long-term business," asserts Pernia.

The Unique Approach

With the up-rise of dot com, several e-Commerce companies spurred but failed to create a clear differentiator for themselves. But for Perniaspopupshop.com, the differentiation is the curation by Pernia. While most e-Commerce sites offer generic products and failed to build a platform that offers true fashion, Pernia's Perniaspopupshop.com spell-bounds clients at each point with its beautiful and carefully picked fashion. "Perniaspopupshop.com is a labor of love. The building of this business has had three distinct phrases - the creation of engine with the help of designers & programmers, the relationship building with the talent and suppliers, and finally the logistics back-end, which has to work seamlessly to deliver quality brand value," explains Pernia.

Perniaspopupshop.com not only believes in premium quality and customer centric approach, but walks the talk. The company is extremely particular about its offers and always gives the best-in-class products to customers. To ensure this, every product goes through four layers of selection process before it goes live. This is why, customers believe that no matter what, their interest will always be of the highest priority and will be taken care of at any cost.

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