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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

January - 2012 - issue > Venture Beat

Pepperfry.com is coming this Christmas, armed with Rs. 26.5 Crore in Funding

ST Team
Monday, January 2, 2012
ST Team
Pepperfry.com, an e-commerce startup based out of Mumbai, raised around Rs. 26.5 crore in venture capital funds from Norwest Venture Partners. Founded by former eBay India’s Country Manager Ambareesh Murthy, Pepperfry is yet-to-be launched and would offer more than 25,000 pocket happy lifestyle products across various categories. Ashish Shah, former Head of Social Shopping and Business Head, ebay Motors, would be joining Pepperfry as the COO.

Headquartered in Mumbai, Pepperfry has ground sourcing and logistics operations in Delhi and Jodhpur. It covers major brands like Lotto, Peter England, Beverly Hills Polo Club, L’Oreal, and many others. It allows users to browse through various departments using filters for brands, product type, size, color, and many other variables. The company has roped in more than 70 e-commerce and retail professionals, and is scheduled to launch during Christmas. Niren Shah, Managing Director, Norwest Partners India is excited by the e-commerce opportunity in India and believes that Pepperfry is a great addition to their already existing internet portfolio.

According to the company’s CEO, Ambareesh Murty, their goal is to make affordable indulgence possible, and they would ensure that their customers get competitively priced lifestyle products without needing to compromise on style or choice.

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