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July - 2014 - issue > 50 Cool Startups of the Year 2014

PURA E-NETWORK: One-Stop-Shop Simplifying Healthcare

Susila Govindaraj
Wednesday, July 2, 2014
Susila Govindaraj
Gone are the days where each city had just a couple of big hospitals. Nearly all legendary hospitals nowadays encompass retail brands and are in dramatic need for greater efficiency and cost control. Banking on this scenario by integrating innovative solutions tailored to customer's needs integrated in latest platforms is PURA E-NETWORK PVT LTD (EPURA), an IT products and services company. Unlike other retail healthcare service providers, the Hyderabad headquartered company is a one-stop-shop that brings latest technology trends and solutions like SMAC (Social, Mobile, Analytics and Cloud) applications along with traditional applications to table; thereby empowering businesses with IT enablement. Founded by Satya Adari in 2012, the core management team has similar experts who have made significant impact globally with their strong IT, domain knowledge and management skills.

True to Da Vinci's words 'Simplification is the utmost sophistication', their cost-effective product NOVAMED HIMS dispenses sophisticated end-to-end solution that increases the efficiency of core business by simplifying the complete process of healthcare right from clinical services & patient management to administrative & business functions. Their other solutions for specialized segments like practice management system, patient CRM and revenue cycle management solutions aids healthcare providers to solve business problems, improve patient safety, strengthen the revenue cycle and improve patient care in a reasonably short period of time. Though they serve to various verticals including education and IT services, EPURA built their forte in healthcare with SMAC, where they consult, develop solutions, deliver and maintain cloud and mobile application for the healthcare customer segments including diagnostic centers, hospitals - private sector and public sector, chains of clinics and tele consultations among others.

When Mamata Hospitals decided to update their time-intensive manual processes with cutting-edge HIMS, EPURA deployed NOVAMED - the cost-effective solution which is compliant with all privacy and security standards. The complete web-based solution not only provided the basic out-of-the-box modules akin to inventory management, registration & appointments but also had some customized functions to meet Mamata's requirements. NOVAMED'S 11 modules including pharmacy, inpatient, outpatient management, lab, radiology, medical records and admin console were successfully up and running in 3 weeks, without disturbing patient care.

With world class software labs and development centers in Hyderabad and Florida, EPURA serves to clients across the globe including Lalitha Hospitals in Guntur, Narayana General Hospital and Medical College in Nellore, Kamineni Hospitals in LB Nagar, Hyderabad, Brighton Physiotherapy Clinic in Detroit and Ruaraka Uhai Neema Hospital in Kenya. Though they beat the big players in enterprise area with innovative solutions and lot of drive, EPURA is aggressively looking for funds so they can cope as they scale-up in international level.

As EPURA gets access to huge data as they build applications, they would like to get into analytics as a value chain. They also intend to set up their offices across the globe leveraging their business partnerships. LEASECON WLL partnered with EPURA to promote Healthcare IT and SMAC solutions in Qatar, Middle East. While their business partners across Middle East, West Africa and Germany helps them to acquire local customers, their partnership with TATA strategic management group, Microsoft and IBM keeps EPURA's team innovative with access to contents and latest softwares. "My team works directly with customers. Along with our continuous training program, we regularly do some R&D to upgrade our product that motivates our team and they can continuously learn," concludes Satya Adari, Director & CEO, PURA E-NETWORK PVT LTD.
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