August - 2016 - issue > In My Opinion

PR & Content Marketing - It Is Time To Tango!

Xavier Prabhu, Founder & CEO, PRHUB

Wednesday, August 17, 2016

Forward

A pioneer in India's PR domain, PRHUB analyzes the communication needs and goals of its clients and provides customized campaigns using both traditional news media and emerging digital & social media channels to create tangible momentum for our clients.

Content marketing and PR are twins bound by the umbilical cord at birth, and together, they make for a potent weapon in the marketing mix.

PR & Content Marketing At A Certain Level Are Just The Same

From my earliest days in PR, first with MelCole and later with Weber Shandwick, to my 13 years as an entrepreneur now, most of what PR professionals do, centers around content. It is just that we didn't call these (pitches, press releases, fact sheets, backgrounders, media kits, contributed articles and CEO speeches)'content' then, but that's precisely what it was. The only change today is that we can all connect directly with audiences and build a community through self-publishing, in an easy and cost-effective manner.