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August - 2014 - issue > CXO View Point

New Markets, New Opportunities

Raj Subramaniam, Executive Vice President, Global Strategy, Marketing & Communications, FedEx Servi
Monday, July 28, 2014
 Raj Subramaniam, Executive Vice President, Global Strategy, Marketing & Communications, FedEx Servi
Founded in 1971, FedEx Corporation (NYSE:FDX) is an American global courier delivery services company. Headquartered in Memphis, Tennessee, the company has a current market cap of $44.31 billion.

MINT - Mexico, Indonesia, Nigeria, Turkey. Or maybe it's CIVETS - Colombia, Indonesia, Vietnam, Egypt, Turkey, South Africa. Either way, for anyone engaged in international business, 'CIVETS' and 'MINT' are both increasingly shorthand for taking the long view. Rich with possibilities, these young, vibrant new economies are just starting to flex their muscles, but by 2050 many are projected to make up the top 20 contributors to global GDP.

It is fascinating to scout the potential of these new markets, especially for someone like me who has worked across a number of regions with FedEx. I am curious and interested as to which direction these new markets will move.

Take Mexico, where FedEx recently opened a new $48 million hub. In recent years, FedEx has witnessed year over year growth in the transportation of goods to, from and within this market. With the capability of moving 13,500 packages every hour, the new Mexico hub not only serves as the most advanced FedEx Express distribution center in Latin America for intra-Mexico package movement, but also speeds deliveries to and from Mexico around the world, especially the U.S. This highlights the power of the FedEx network to offer seamless worldwide access.

Trade between the U.S. and Mexico has been steadily increasing, and has tremendous potential in the years to come. Trade already accounts for almost two-thirds of Mexico's GDP. Colombia also continues to capture the world's attention, as its bustling export of flowers continues to firm up the country's position as one of the leading flower suppliers to the U.S.


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