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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

March - 2008 - issue > CEO Spot Light

Need of the hour: Being innovative coupled with delivering user experience

Monday, March 3, 2008
mPortal Inc, founded in 2000, enables mobile content and applications. mPortal’s customers include top tier mobile operators, leading Mobile Virtual Network Operators (MVNOs), content providers, and Fortune 500 enterprise customers such as Alltel, AOL,
Disney Mobile, Mobile ESPN, Reliance Infocomm, TV Guide, Verizon Wireless, and XEROX. Friedli Corporate Finance has invested in the company.

The convergence of media, wireless, telecom, Internet and consumer electronics has thrown open enormous opportunities for entrepreneurs. The fact that companies like Apple, Google, and Disney are leveraging the telecom boom only indicates that in the coming years we will see more innovative business models shaping up.

In 2006, we clearly saw the inflection point of mobile data applications and services
taking off, and now we are starting to see real numbers supporting the growth. According to Informa Telecoms & Media the global mobile market is forecast to pass 2 billion subscribers and 3 billion by the end of 2010. The increased use of enhanced services over 2.5G and 3G networks could increase data services by as much as 83 percent between 2005 and 2010. Gartner predicts that mobile data services will account for 20.5 percent of total mobile service revenues in 2008.

Service providers are looking for products to increase their customer retention and loyalty, and average revenue per user. The ability to offer differentiated mobile
content and applications in easy-to-discover, download and purchase models, is a key

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