Navi Mumbai based Naaptol is aiming to make it big in the Internet space with its e-commerce platform. Today Naaptol, a product research and comparison-shopping engine for the Indian Market, founded in 2008 by Manu Agarwal, is making it easy for customers by helping them with in-depth research to arrive at a buying decision, which otherwise requires them to visit various websites to do research which is an extremely tedious task. Today Naaptol supports wide categories ranging from compare prices and shop online for camera, mobile phone, gifts, computers and home appliances with comprehensive product information and pricing/offers from online and offline merchants.

HOW THEY MAKE MONEY
Naaptol has multiple revenue models with both online and offline sellers partnered with them. Any offline seller can sell his products on the Naaptol platform by paying the yearly subscription. From an online merchant selling a product on Naaptol it gets a percentage share from each transaction. It also collaborates with other e-commerce websites to sell their product on its site and gets a percentage from every lead generated from Naaptol for that website. The other source of revenue would be from top brands that sponsor a category of products on Naaptol. Currently about Rs.15 Lakh worth transactions happen every day on Naaptol.

WHAT’S THE DIFFERENCE
The company claims technologically it is much superior with extensive use of Ajax and have several distinctive user-friendly features. The website has the facility to compare the features of about 8-10 products simultaneously and also to compare deals offered by various sellers.

WHAT'S NEXT?
The company is aiming scale up from current 500 transactions per day to 5000 transactions per day in next one year.