April - 2013 - issue > CEO Spot Light
More Verticals will start Leveraging Big Data in 2013
Satya V. Gupta
President & CEO-Kwaark Inc
Big data and business analytics were a hot trend in 2012. We saw businesses in the healthcare, financial, manufacturing and intelligence to name a few, leverage big data to accomplish what was considered impractical previously. Financial enterprises are detecting frauds faster; retailers are influencing customers through behavioral analysis, while manufacturers are tweaking products to meet customer expectations.
In 2013, even more verticals will start leveraging big data creatively. Data will be collected either by tracking customer behavior directly, or in return for free services, or even by tracking their social media footprint. One vertical that can easily benefit from big data is software development. Too many vendors have bit the dust on account of not being able to deliver features customers want and managing defects strategically.
Even though Hadoop has leveraged clusters of computers for crunching big data to great effect, there is a need to move away from the map-reduce style computing model. This model forces application developers to create structured algorithms even though big data can be highly stochastic. Newer big data applications should leverage adaptive techniques such as machine learning to better deal with large streams of unstructured big data.
Creative thinkers will lead the Pack
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