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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Mobile Strategy - The Need

Mukul Jain
Sr Vice President & Head - IT-DLF Pramerica Life Insurance
Tuesday, July 31, 2012
 Mukul Jain
Newark based DLF Pramerica Life Insurance is a joint venture between DLF Limited (NSE: DLF), a leading real estate company in India and Prudential International Insurance Holdings, Ltd. (PIIH), a fully owned subsidiary of Prudential Financial, Inc. (PFI), a financial services provider. Mukul is a founder member of DPLI.

In such a scenario, the onus is on the IT organization to empower the Sales team/Customers to get access to the required information in order to service a customer or to avail a service/product from the enterprise. The enterprise expects the IT organization to enable to stakeholders to be business-ready on the go.

In such fast paced environment, every enterprise needs to consider mobile as the next frontier of customer interaction. Last year, for the first time, Sales of smart phones outclassed the sales of personal computers and also usage of data exceeded voice globally. With more and more users using mobile devices for communication, mobile devices are the new frontier for customer engagement. Mobile devices enable Sales team on the go to get access to critical data necessary to close a deal as well as book the order real time while customers can access company websites to download key information, view products and also to order and track a delivery.

In order to enable the stakeholders to be business-ready, each CIO has to have a mobile strategy in place which is in line with the enterprise-wide strategy and compliant with the information security standards of the organization.

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