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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

June - 2012 - issue > Venture Beat

Mixpanel raises `574 Crore in Series A Funding

SI Team
Thursday, May 31, 2012
SI Team
Mixpanel, a San Francisco startup that runs a platform for collecting and analyzing data on mobile and web applications, has raised Rs. 574 crore in series A funding. This round of financing was led by Andreessen Horowitz, with additional investors including PayPal Co-founder Max Levchin, Salesforce.com Chairman and CEO Marc Benioff and Yammer Chairman and CEO David O. Sacks. Additionally, Andreessen Horowitz's General Partner Peter Levine has joined Mixpanel's Board of Directors.

Co founded by Suhail Doshi and Tim Trefren in 2009, Mixpanel is the advanced analytics platform for mobile and web, helping the world's most innovative companies gain unmatched insights into user activity and leverage this data to build better products. Mixpanel is also experiencing strong demand among mobile app developers and publishers that are seeking to better understand and act on the user interactions that matter most for their business.

According to Suhail Doshi, CEO of Mixpanel, "There is a massive shift afoot in the analytics space because companies have moved away from page views as an important metric for their business. Today, what matters in an application is user experience and the actions they take, and that's what we measure. We're providing the kind of data and insights that companies can bet their future on and the power of this solution is evident in both our growth and the caliber of companies that have joined us as customers. Adding Andreessen Horowitz as investors significantly strengthens our business and will provide a competitive advantage as we grow to the next level."

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