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April - 2015 - issue > Top 5 Most Promising PR Agencies

Media Value Works:Spontaneously Promoting Clients to Relevant Audience with Widespread Global Network

Susila Govindaraj
Thursday, April 9, 2015
Susila Govindaraj
In today's global village, countless technology companies operating from Noida's and Coimbatore's of India can boast of deriving business from across the globe. Most of them are budding entrepreneurs who lack the means to hire different agencies at various geographies. Empowering such Indian companies to attain deserved mileage and utmost visibility in international market is Media Value Works (MVW) Network International, a dynamic global on-demand communication company. Having a widespread network of affiliates, network of interpreters and translators around the world including North America, Latin America, Africa, Australia and Middle East, the Mumbai headquartered company distributes press stories in 45 languages to over 1.4 million journalists across 150 countries. After diligent research, MVW maps client's story with the most influencing media outlets that reaches relevant audience around the world through a credible journalist who files the story under his/her name.

Baby Steps towards Future

Founded in 2011 by high flyer Rachana Chowdhary in Mumbai, MVW's pioneering digital excellence in PR campaign has been appreciated at the Great Indian Marketing Summit 2013 with 'The Image Champions' Award. Unlike India, the significance of PR is acknowledged and highly-advanced globally in terms of functionalities and processes. Pioneered India's first cloud-based PR platform, the futuristic company adds similar value in all of its services including media outreach activity, press release distribution, local, national & international press interactions, virtual press conference, social media engagement and global media monitoring.

In today's highly advanced knowledge sharing world, the PR industry is evolving towards a smarter on-demand PR services. Clients as well as agencies are seeking short term relationship, rather than realizing that they are stuck in a retainer fee model without deriving any RoI for three months in their six-month contract. Hence, MVW believes and prospers with its projects leveraging on-demand model and excels based on the immediate brief given by clients. "We sincerely believe that briefing session is crucial and PR campaign can't be executed if the brief isn't fit," explains Rachana Chowdhary, Founding Director, Media Value Works.

It is about Quality, Not Quantity


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