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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Marketing Strategies

Akanksha Ravindran
Monday, April 4, 2011
Akanksha Ravindran
SiliconIndia Marketing Symposium was held in Bangalore on Feb 04th, an exceptional event which assisted marketers to approach National and International Marketing challenges with fresh thinking. This event brought in several marketing leaders, professionals and practitioners at the single platform to explore effective marketing methods and Strategies. This conference addressed different marketing & branding topics in both consumer and business-to-business contexts, including high technology products, services, and manufactured goods.

The event kick started with the ‘Market Research for Brands using the mobile’ by Sanjay Swamy, Chairman, ZipDial. Then it moved on the alignment of Sales and Marketing- Making a case on that we had Kaushal Veluri, Director Marketing from Citrix who said “It is critical that sales and marketing align for the overall success of the organization. Organizations in which sales and marketing are aligned see a 20 percent growth in their annual revenue, according to a study by Aberdeen Group. Also the two issues that sales and marketing face in their alignment are ‘perception’ & ‘Communication’ to get them to align, organizations must follow the TAG’EM process i.e Talk, agree, goal, execute and measure”
Then the conference moved on to the social web trends for marketing and how to leverage these trends, and how marketers need to become more creative and different to get noticed in the Social web, so that their businesses will start finding ROI in Social Media. Ravish from Regalix shared his thoughts on this at our event.

Another important aspect is the Social Media Marketing, Shekhar Ramamurthy, Deputy President, United Breweries says “Social media is rapidly evolving and marketers cannot ignore it. To harness its potential you have to listen, interact and engage with consumers in interesting and innovative ways”.

We had Krishna Kumar, Vice President, Reliance ADA groups telling us about how the customers permission is absolutely necessary whilst doing any kind of mobile marketing, otherwise the number of "DND" (Do not Disturb) requests will increase and the number of responses decrease.
Overall, the event witnessed an audience of 500 marketing professionals. The audience as well as the speakers found it a great platform for interaction.


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