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January - 2016 - issue > Brand of the Year - Digital Market Intelligence

MRSS India: Majestically Soaring with the Wings of Technology

si Team
Tuesday, January 26, 2016
si Team
It is crystal clear that archaic Market Research (MR) organizations reluctant to embrace digital intelligence will wither. Ambitious to lead their respective industries, clients across verticals are thrilled to adopt new digital tools to attain a clearer understanding of consumer preference and response. Pioneering numerous technologies akin to MR Online Community and sensory framework, MRSS India , Asia's largest full service Market Research Company, is running light years ahead of the curve as the forerunner in digital MR space.

Founded in 1992 with sheer focus on multi-country research sourced from abroad, Majestic MRSS - the parent company, decided to position the India chapter of Majestic as a digital company to surprise the subcontinent with offerings that are totally unique from conventional research firms. Having spread its wings across 31 countries including U.S., Russia, Germany, Israel & China and in 20 cities across India such as Kolkatta, Indore, Lucknow & Chennai, MRSS is soaring distinctly high with several recognitions like Market Research Award for 'Technology Innovation' in World Brand Congress 2012, to speak for it.

"We are arguably the only 'digital' research firm," says Raj Sharma, Chairman, MRSS India. As the tagline 'A Majestic MRSS Company' suggests, it has majestically mastered the art of revolutionizing MR by harnessing the digital phenomenon, though it hasn't completely boycotted the benefits one can obtain from traditional research. Holding the largest database of mystery shoppers across Asia and Middle East, MRSS India encourages and empowers its clients to 'future-proof' their business by enabling the adoption of newer methods of data collection and interpretation in different ways.

Today MRSS India's brand is poised at the phase where it shares, explains and educates clients on how to use technology to provide internal stakeholders with richer information and insights. Working across verticals with numerous multinational and Indian companies, the company predominantly works for most leading e-Commerce clients along with large health care and consumer goods companies. Additionally, MRSS India has a growing B2B division and an auto division that offers digital tools to address marketing issues.

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