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July - 2015 - issue > CXO View Point

Leverage Social Platforms to Attain Competitive Advantage in Today's Candidates Friendly Market

Irfan Abdulla, Director, Talent Solutions, LinkedIn India
Friday, June 26, 2015
Irfan Abdulla, Director, Talent Solutions, LinkedIn India
Founded in 2003, LinkedIn is the world's largest professional network on the Internet with over 364 million members worldwide. Headquartered in Silicon Valley with offices across the globe, LinkedIn has a current market cap of $27.32 billion.

The advent of social platforms has led to an unprecedented emergence of passive candidates, who are not actively searching for jobs, mostly because they are extremely productive and successful in their current jobs. Especially in Indian market, an astounding 45 percent of the overall population is open to talk to HR recruiters, even though they are not looking for a job change. Although it is the dream of every organization to hire such high-quality professionals, it was almost impossible before the arrival of social platforms, which are redefining the way organizations attract, hire and engage talents by becoming the default platform for passive candidates.

Data-Driven Decision Making

Today we live in a candidates-friendly market, where they have a plethora of choices. Hence, it is imperative for companies to create a talent brand and position themselves as an employer of choice by conveying the right message to attract the target audience. For instance, a conglomerate that has financial and manufacturing services could attract people for their financial arm by promoting themselves as a trusted brand creating a new microfinance industry and can brag about their cutting-edge technologies to magnetize talent for manufacturing services. Social platforms enables this labour segmentation approach in a big way, since candidates can gain profound insights about the company including the people they would work for. Vis-a-vis the nineties where traditional sources like newspapers were the only medium in the talent industry, today we have several social networks and professional websites that help candidates to make data driven informed decisions. Similarly, sitting on such vast data helps organizations in many ways such as analysing the supply & demand of talent in a certain city and decide where they can setup their next development center.

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