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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

January - 2011 - issue > Buyers Perspective

Lenovo: Focusing on the SMB segment

Hari Anil
Thursday, January 6, 2011
Hari Anil
How big do you hope will be the Mobile PC market for Lenovo in India?
The mobile PC segment is one of the fast growing segments in India. As per IDC’s India Quarterly PC market tracker, November 2010 release, the sales of Notebook computers grew at 52 percent year-on-year (July-September 2010 over July-September 2009), to cross 11.1 lakh units for the quarter.

With the revival of growth in the economy and sustained consumer confidence, more consumers are purchasing PCs in India than ever before. Lenovo has worked persistently in streamlining operations, driving down costs and improving time-to-market. Our fine tuned focus on the young Indian consumer is a concrete step forward to help us achieve steady growth in the consumer and SMB segment.

How strong has been the SME penetration?
Lenovo addresses multiple market segments with its wide range of products and SME is certainly a high growth segment for us. Lenovo introduced variety of products for the SME segment early this year – of these, the Lenovo ThinkPad Edge laptops, our flagship SME products, have been positioned as the ultimate business tool for SMEs. Our Lenovo ThinkPad X100e is a pioneering product in the industry as it offers ultra portability and the ThinkPad brand promise at an entry-level price point. Lenovo B460 is a splendid business series laptop with excellent features aimed at providing high-performance. Lenovo V460 is a high-feature, high-design super-slim machine. It is an enviable piece of technology, providing everything that an SMB customer can ask for. Lenovo ThinkCentre A70z all-in-one PC that is ideal for the small and medium businesses, is also one of the most ‘green’ products in the market.

We are bullish on the Indian SME market and are committed to enhance our market share in this space. We have streamlined our business models by replicating best practices from our global and emerging markets’ experience.


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