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Lenovo Aggressively Targeting the Tablet Market

Hari Anil
Tuesday, November 1, 2011
Hari Anil
Lenovo, a global Personal Computer manufacturer, announced its strategy for the tablet market. As part of this global strategy, over the next six months, Lenovo will introduce tablets of varying sizes and platforms, thus building a range catering to all the individual needs of its customers. “Tablets are extremely personal technology devices used primarily for data consumption. Lenovo’s tablet strategy is to create a family of tablets suited to various entertainment and mobility requirements. So whether it’s the IdeaPad for entertainment or the ThinkPad for business, we have listened to our customers and are delivering Android tablets designed to meet their particular needs,” says Amar Babu, Managing Director-Lenovo India.

As part of this announcement, Lenovo launched its first family of tablets – the IdeaPad Tablet K1 for consumers and the robust ThinkPad Tablet for business customers in India. The company has also confirmed that his launch will be followed up by another tablet, IdeaPad Tablet A1, which will allure first time buyers with its high value-proposition. These tablets mark Lenovo’s first mobile internet devices featuring the Android 3.1 platform. The new tablets will feature NVIDIA Tegra 2 dual-core mobile processors that offer seamless multitasking, faster web browsing with built-in Flash, console-quality gaming, and low energy consumption for improved battery life.

The company also added that all of its tablets are designed to meet the growing need for portability, superior performance, and power management. The users will also get access to apps in the Lenovo App Shop -- an app marketplace, which features popular applications that have been tested specifically for Lenovo IdeaPad and ThinkPad Tablets. The Lenovo App Shop offers apps across a wide range of categories including entertainment, books, productivity, social networking, weather and more.

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