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Kelly Services India: Taking Audacious Moves to Cultivate Renaissance Amongst the Staffing Industry

Anamika Sahu
Wednesday, June 10, 2015
Anamika Sahu
There is no denying that talent remains a decisive component of an organization's long term competitiveness. How they develop, attract and retain talent should remain high on the agenda of policymakers and business leaders for an outstanding future. But even developed countries today witness a serious shortage of recruits with critical soft skills that companies require. It is no wonder such a strategic asset comes with unique challenges. For many, gaining access to the right talent is a nightmare, as the supply and demand of this resource are hard to predict. Also, competition mapping has become imperative to understand where the different types of talent come from, how to attract and engage them, and most importantly, how to design a roadmap for incorporating talent into a company's business processes, decision and planning. Hence, it is imperative for companies to partner with such HRO companies who can open new war chest to help them through these byzantine times.

With HR services that have the efficacy to obliterate such duress of companies, and no bulldozing tactics, Kelly Services, Inc. has been the king of the workforce realm since its inception in 1946. The company's fleet of armada consists of outsourcing and consulting services along with world-class staffing on a temporary, temporary-to-hire and direct-hire basis. Serving clients around the world, Kelly provides employment to more than 555,000 employees annually and has revenue of $5.6 billion in 2014. Yes, you heard it right!

Exhilarating Journey in India

India has come a long way from the days it was considered as a land of snake charmers and oriental bric�a-barc! Today, the images that are getting conjured up in the minds of global citizens have more to do with highly skilled human resources that vest the power to change any company's dynamics. But the truth is, the country too suffers a deficit of skilled labor and global talent mobility is still a major concern here. Also, organizations have a narrow scope towards talent acquisition, with super specialization being the key. On the other hand, escalating costs in the metros are pushing companies to move towards tier II cities. However, there is a paucity of skilled talent in these cities and the talent from metros is not willing to relocate.
Kelly sensed these intricacies long ago, hence started their journey in India in 2001 with corporate office in Gurgaon. Since then, the company has grown to be a trusted workforce solutions partner for organizations needing talent solutions. "Initially, our operations were focused on staffing. Later, we enhanced our solutions to include direct hiring of permanent employees. We have now evolved to focus on specific industries including life sciences, engineering, consumer services, finance and technology," asserts a proud Kamal Karanth, Managing Director, Kelly Services & KellyOCG India.

With the considerable amount of investment made in outsourcing and consulting business over a period of time, Kelly has become the partner of choice and plays a pivotal role in streamlining the talent supply chain of several big multinationals. Addressing the unique colossal challenges of the recruitment industry, Kelly Outsourcing Services and Consulting Group (KellyOCG) offers numerous niche services to their clients. This includes recruitment process outsourcing (RPO), contingent workforce outsourcing (CWO), talent management consulting, executive search, career transition and executive coaching. "We see huge potential in the RPO and managed services provider (MSP) spaces in India. We will continue to develop and deliver solutions that provide our clients with needed talent, ranging from integrating on-line staffing exchanges into our programs to delivering workforce analytics across the full-time to contingent employee continuum," says Kamal.

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