point
The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

July - 2010 - issue > Venture Beat

Jivox Gets $4 Million as Follow-on Investment

SI Team
Friday, July 2, 2010
SI Team
The three-year-old online video advertising firm, Jivox has managed to get the follow on investment of about $4 million from Opus Capital and Helion Venture Partners. Company has the operational hubs in San Mateo, California, and Bangalore. With this, Jivox has now raised $15 million in two rounds with seed investments by two promoters rolled into it.

The company is exploring fresh fund-raising in less than a year when it could look at infusing up to $15 million to accelerate sales and marketing expansion into newer geographies including Europe.”The plan is to look at funding in the first quarter of 2011. And we could look at a figure similar to what we have already raised depending on how we chart our expansion. Content delivery is becoming commoditized. Our differentiator is clearly technology, which engages and targets the consumer better,” says Naren Nachiappan, MD, Jivox India.

Menlo Park-based Opus Capital, an early stage venture investor, along with Helion Venture Partners had invested $10.7 million in Series A funding in 2008, and topped it up with additional $4 million recently.

Jivox works with most of the top brands in the automobile, financial services, electronics, travel and leisure and entertainment sectors in India. The firm’s revenue model works on fee per impression. It books spots on most of the top online publishers in India, and also in the US, and works on revenue sharing basis in some cases.
Share on Twitter
Share on LinkedIn
Share on facebook