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June - 2014 - issue > Top 10 Market Research Companies

Ipsos: Leaving Nothing Unpredictable

Pankaj Kundwani
Friday, June 6, 2014
Pankaj Kundwani
The definition of success in today's business environment depends on the ability of businesses to see what is coming and grab the opportunity before anyone else. To keep up with the market trends and maintain a competitive edge, enterprises must engage in quest for knowledge on a continual basis. With growing business pressures around the world, research comes as a mirror that aids in a complete SWOT analysis.

Ipsos, an innovative, entrepreneurial, client-focused organization, provides research services to clients on a global basis. It comes into picture with a real commitment to market research as an intellectual and economic activity.

Founded in 1975 by two passionate individuals-- Jean-Marc Lech and Didier Truchot, Ipsos is the third largest global market research company with a presence in over 86 countries. The Paris (France) headquartered company has over 15,500 employees working across the globe.It has a deep understanding of the pressures faced by present day businesses who not only demand faster, cheaper and qualitative information but also interpretations and insights on how to utilize the insights in an actionable manner. To meet clients' expectations as accurately as possible, the company has organized its business into six specialisations - Marketing Research (InnoQuest, MarketQuest, Healthcare and Qualitative),Advertising Research, Media & Technology Research, Public Affairs&Social Research,Employee & Customer Relationship Management Research and Observer (data collection and delivery).

"We have developed superior expertise in key Market Research areas. Though we cover quite a wide spectrum of the research industry, we don't try to do everything. We commit to doing things we chose to do really well rather than trying to do everything," says Mick Gordon, CEO, Ipsosin India.

Countries like India and China present challenges of large demographic and cultural diversity. Accessing people becomes very intricate as there is a significant rise in the number of people who are online through various devices. Different screen sizes, operating systems and models make digital research a daunting task. At the same time, people's willingness to invest time to respond to the questions asked by researcher is limited. Ipsos believes in being fast, concise in asking the right questions and getting the right information in a limited time span. The company conducts over 70 million interviews every year, of which 35 million are online. It has developed innovative digital tools and platforms to collect data using mobile technology. For instance, it has developed tools to generate, understand and measure loyalty and commitment to brands in a digital space.


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