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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Introducing Customers to Emerging Technologies: High End Video Systems

Vivek Kangralkar
Monday, August 31, 2009
Vivek Kangralkar
A semiconductor SoC (System on Chip) development cycle goes through significant understanding of market research, concept analysis and efficient design technology in terms of hardware as well as software, resulting into a successful SoC. It is this SoC that customers take to end products targeted at different markets which are, in turn, application specific, region specific or power specific. The quality of SoC and the ease with which customers build the application software with target performance on the SoC are the key success factors because they further affect time-to-market for the customer.

With an emerging market space for multimedia, high performance applications, low power with lower nanometer technology the complexity of SoCs is increasing thereby multiplying the complexity of the software by many folds. This eventually increases the time to market for the customer.

An SoC company can give prime importance to these customer success factors in order to enable them reach faster to their markets.

The Indian market is diverse compared to traditional R&D oriented markets like US and Europe. We work with a wide spectrum of customers, who

1. Expect the SoCs to reach them with particular performance with specific end application that will be written by the customers. This set of customers is looking for:


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