The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
May - 2011 - issue > In Focus
Internet Population in Rural India to Increase by 98 Percent
ST Team
The study found three reasons for this exponential growth. The main reason is the growing awareness level about internet in the rural areas. The report says that about 69 percent of the rural population is aware of internet as opposed to the 16 percent projected in last year’s report. The access to internet in rural India has become easier making it the second reason for the growth of rural internet users; now 82 percent of the rural India has access to internet from locations inside a 10 kilometer radius. Finally entertainment is driving the adoption of internet in rural areas with entertainment, communication and instant messaging being the main purposes for access. 41 percent of the claimed internet users had used the internet for watching, downloading and listening to music or uploading or downloading pictures while 32 percent also used it for email, chat and communication.
With majority of India still living in the rural areas, this exponential growth in the rural internet using population presents a huge opportunity for internet service providers.
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