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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Innovating Organizations

P R Chandrashekhar
Wednesday, March 1, 2006
P R Chandrashekhar
Out of the top 500 companies that appeared in 1957 Standard and Poor’s index of the top 500, only 74 companies were alive in 1997. This means a life span of less than 40 years for some of the one-time leaders! This is even less than the career spans of the individuals who are part of them.

We have always believed that individuals may come and go, but organizations remain forever. On a deeper note, these organizations resisted change or rather were not able to keep pace with rapid changes. Such organizations were not innovating enough and succumbed to their own gravity.

Then, what really is the measure of an organization to be called an innovative organization?

Innovative organizations have a different story to tell. What comes out, as a winning factor is the great customer experience that their products and services have managed to create. Take the examples of Apple, Microsoft, Sony, Google and P&G. These organizations have innovated their business models, have one master strategy, and have successfully managed in creating and sustaining a highly collaborative work culture.

They seem to have excellent market insights, a culture that supports innovation and a keen eye for opportunity. Top innovators have not only the ability to understand what their customers want, but also help shape their customer’s desire. Their corporate cultures consistently bring out their employees best thinking and performance. Top innovators have also the ability to take existing products and services and improve upon them.

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