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Infer Raises $25 Million in Series B Funding to Fuel Leadership in Predictive Intelligence

Vanit Gupta
Monday, January 12, 2015
Vanit Gupta
Infer Inc., a leading provider of predictive applications that help companies win more customers, announced $25 million Series B funding round led by inside investor Redpoint Ventures, bringing the company's total financing to $35million. Infer will use the funds to aggressively accelerate its mission of bringing predictive analytics to all types of sales and marketing organizations. Since the company's launch just eighteen months ago,it has signed an impressive rosterof enterprise customers, including AdRoll, Cloudera, New Relic,Optimizely, SurveyMonkey, Xactlyand Zenefits, and grown revenue bookings 150 percent in previous quarters.

"We have sparked a data revolution that goes way beyond lead scoring. Our predictive platform is helping enterprises achieve the same consumer-grade data intelligence as companies like Google and Amazon, and delivering big wins for our customers like 4X conversion rates and 3X deal sizes," said Vik Singh, Co-Founder and CEO of Infer. Predictive analytics startup Infer has spent the last few years helping companies to improve their sales efforts using data. The company provides a platform, sales teams can use to optimize their efforts reaching out to potential clients and securing sales. It incorporates data from a company's CRM and other sales and marketing databases, and combines that proprietary internal data with various signals available on the web to give sales professionals a better idea of who to pitch and how likely of a buyer they are. By doing so, the company can help sales people focus on the most promising leads, it can shorten sales cycles, and as a result can lead to them selling more stuff.

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