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If you can envision an idea, invent it!

C P Gurnani
CEO-Mahindra Satyam
Wednesday, January 30, 2013
C P Gurnani
Mahindra Satyam (BSE: 500376), is a global information, communications and technology (ICT) company. Headquartered in Hyderabad, Mahindra Satyam is a part of the $15.9 billion Mahindra Group and has a market cap of Rs. 13,759.39 crores.

Every company needs to innovate to stay competitive. It can be an innovation in product offerings, packaging for goods, process planning and execution or service delivery. The primary focus area of innovation for the IT industry so far has been on business models and processes (project management, development, recruitments, client servicing, training).

India currently holds a strong market position with almost 60 percent share of the total global offshore IT services market. However, we still need to grow , exceed and excel in the products arena, the way we have in services. Our IT industry has to cultivate and harvest its product status. Either we make use of the available opportunities and scope or we will be restricted to services and left behind in the innovative product markets, which today’s competitive world of opportunities has to offer. This potential is highly being recognized by the Indian IT companies and there has been a gradual shift in their innovation strategies from services to product innovation.

We are doing a few things in this direction:

Enhancing our customer IP through joint patents

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