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October - 2014 - issue > Startup of the Year - Credit Union Analytics

IQR Consulting: Aiding Customers to Step up as Champions in the BFSI Race

Susila Govindaraj
Monday, November 24, 2014
Susila Govindaraj
The thriving competition in the post-global recession is forcing the financial services industry to focus on harnessing new technologies to extract customer insights from the increasingly massive flow of information. IQR Consulting moves their customers forward by developing analytical capabilities on top of the trends and by leveraging their vast experience and sheer focus in the BFSI industry. Since its inception in 2008, the company has built its brand on the founders' decades of industry experience. This experience has allowed IQR to stay on top of the pulse of the industry and identify strategic opportunities for their financial services customers.

The senior leaders of IQR include Rahul Nawab, chief executive officer; Karan Bhalla, managing director; and Nagendra Sastry, head of analytics. They are actively involved and stay in close touch with their target market. That engagement allows them to identify market trends - an approach that directly results in greater sensitivity to client needs. As a result IQR has positioned its team as experts and facilitated a world-class service culture. All these efforts strengthen the IQR brand and ultimately encourage referrals. The company has earned a reputation for accommodating client's needs efficiently; regardless of how particular or sudden they are.

IQR's expertise focuses on providing customized analytics services and solutions with products that are specific to the credit union industry. As a result, IQR has emerged as a one-stop analytics platform that can improve most portfolio management challenges, including:
1. Increasing ROI per campaign
2. Providing a unified view of members for marketing touch points
3. Performing monthly portfolio analysis
4. Increasing engagement and product penetration


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