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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

How Marketers can help create a Competitive Edge?

Sunder Madakshira
VP-Marketing and Communications-SAP Labs India
Monday, October 1, 2012
Sunder Madakshira
Founded in November 1998, SAP Labs India is a R&D and Global Services and Support center for SAP (NYSE: SAP). The company is focused on researches, designs, and delivers leading-edge software applications that enhance and extend SAP solutions. At SAP Labs India, Sunder Madakshira is responsible for building Influencer Relations, PR, employee engagement and customer evangelism.


Marketers are custodians of three strategic issues for an organization:

• The customer/consumer need that the organization is trying to address/satisfy

• How to satisfy the need

• The environment that it is operating in

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