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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

October - 2009 - issue > Tech Tracker

Google Book search deal – Would it ever turn on?

Eureka Bharali
Wednesday, September 30, 2009
Eureka Bharali
The search for an out of print copy of a book in the web has either directed users to the Google’s book search option or the prominent book library of Amazon, the pioneer of ebook reader. After the book deal of Google with Authors Guild and the Association of American Publishers (AAP), the company may invariably extend the user base which will challenge Amazon’s book pricing strategies. The win-win situation that the company won may not turn out well, with even the regulators showing the red flag.

The $125 million involved in the deal is a small change the web bellwether has to shed to open every book in the world under its jurisdiction. Under the deal, the out-of-print books will be under the internet bigwig’s helm. The company would enjoy sole rights to scan the books of the publishers, which as a wake-up call has heralded extreme criticism from all parts of U.S. The monopoly can lead to major ebook pricing crisis and also threatens the tarnish of the massive digital content if the company ever faces a doom. As many of its earlier settlements like its search deal with Yahoo, the current deal of Google too may end up in obscurity and signs of it are already seen, as the firm looks forward to re-address the clauses.

Are the allegations on the company justified as other companies never forayed for such a pact. Yahoo has set goals for making big with content, but in terms of a real effort in book content, there was never a mention. Microsoft too lazily abandoned its book scanning project. Now, the biggies have awakened to show their dissent and turn the deal off, while Google is hell-bent on making the deal.
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