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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

Get Smart, Chalk Out a new Path to Survive the Recession Tide

Rakesh S Shetty
Thursday, January 29, 2009
Rakesh S Shetty
Hard times make it harder to borrow and business loans are often among the first to disappear. In today's market scenario money is tight; most of us would have definitely realized that by now. So, the question is how to stretch the rupee and make things work for us profitably and without ruffling too many feathers.

Managing recession, as we see it, has four stages:

*Maintaining cash flow (read cost cutting)
*Keeping employees and investors happy
*Leveraging the best resources available
*Filing for bankruptcy

The last item is clearly the last option and most avoided.

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