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September - 2014 - issue > CXO View Point

Future Success for Mobile Apps Rests in Effective Testing

Vijay Balasubramaniam, General Manager and Global Head of Testing Practice – ITC Infotech
Friday, September 5, 2014
Vijay Balasubramaniam, General Manager and Global Head of Testing Practice – ITC Infotech
ITC Infotech provides IT services and solutions to global customers in the verticals of BFSI, treasury & capital markets, CPG&R, life sciences and others. Founded in 2000, the company is headquartered in Bangalore.


As we head towards a boom in the app world, how do we ensure workability and success of the apps we create in the coming future?


Mobility is growing at a phenomenal rate globally, replacing technologies and devices that have been in vogue over the last two decades. Substantiating the fact is that tablets are projected to overtake the sale of traditional Personal Computers by 2015. IDC has predicted a growth of 19.4 percent CAGR for the tablet market this year, placing devices, including 2-in-1s, on track to overtake PC sales by the end of next year. Research analyst Gartner also reports that smartphone sales have already overtaken feature phones for the first time last year. This proliferation of new mobile devices in the market has created an entire industry of apps that is predicted to reach $58 billion in 2014 and shoot up to $267 billion by 2017.


This exponential growth has had a profound effect on the role of mobile app testers, who are now required to test not only the functionality of the app, but a wide range of other areas as well. As Gartner also predicts, soon mobile users will allow personalized data streams to apps and service on daily basis. And in the next three to four years, apps will not remain confined only to mobiles and tablets, but also get deeper into the consumer's life through wearable devices, home appliances, even cars. In fact, by 2017, wearable devices could drive 50 percent of total app traffic in the world.

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