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January - 2016 - issue > Brand of the Year: Market Research Solutions

Future Market Insights: Not Just Service, But a True Solution Provider

si Team
Tuesday, January 26, 2016
si Team
In an attempt to study the degree of disparity in economic maturity among people from different demographics, 1500 people from 15 countries were asked to flip a coin with the promise of a monetary reward for heads. The test revealed a mountainous difference in participants accurately reporting the results - this difference ranged from 3.4 to 70 percent. This disparity, the researchers noted, could be pinned down to cultural and behavioural roots.

In the context of market research, this experiment underscores an important point: Enterprises need to offer services and solutions tailored to specific economic and demographic needs. A solution that is effective in developed countries ends up futile in emerging nations. While emerging markets have become the growth engine for many companies, getting the right insights to guide business strategy remains a key challenge. Identifying potential customers, setting realistic targets, and developing effective strategies are essential components of a successful foray in emerging markets.

Future Market Insights (FMI), a comprehensive market research solution provider, embarked on its journey in September 2014 when it found the tremendous opportunities and certain gaps it can fulfil with a portfolio customised specifically for emerging economies.

Understanding the pulse of the market facilitated this market research and consulting company to execute more than 400 projects for numerous Fortune 100 clients including Google, Apple, Philips, and Siemens in such a short span. From two employees in September 2014 to over 120 full-time employees today, FMI has grown to become a renowned brand across 18 countries (GCC, BRICS, ASEAN, Greater China, Africa,and Europe among others). FMI's analysts are regularly invited to speak at international forums and often serve on the panel of industry expos. The pace at which FMI has progressed can be gauged from the fact that it's witnessing a 400% growth on a monthly basis.

Tailored Client-specific Solutions

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