The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
May - 2012 - issue > Business
From Experience to Engagement "making sense out of mobile"
Rajesh Razdan
Co-Founder and Director-mCarbon
Various products that ride on this platform ensure faster time to market, lesser integration nuances and differentiated customer experience. The core platform brings virality in services by using recommendation, consumer profiling & social networks. For telcos, mCarbon’s services enable higher customer retention along with an increase in average revenue per user. mCarbon’s Greenroom is a network app framework deployed across leading operators in India. mCarbon is already servicing total base of over 400 million subs across all major telcos in India.
This has been talked time and again but essentially the innocuous looking mobile devices are quickly becoming ubiquitous and will soon outnumber the world's total population. The advent of better speeds and near universal availability of wireless broadband are turning smart phones and tablets into personal commerce and content consumption engines. There are various players in this successful ecosystem that needs hardware, software, network and most importantly user "pull".
Mobile provides companies with unprecedented information about individual consumers, including their interests, behaviors, preferences and desires and they are just begining to scratch the surface regarding ways to utilize mobile to connect with, influence and transact with consumers.
The story drivers
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