March - 2014 - issue > In My Opinion

From Regulatory Mandate to Enterprise Customers' Demand for Control

Jayant Dwarkanath

CEO-Intense Technologies Limited

Tuesday, March 4, 2014

Forward

Based in Secunderabad and founded in 1991, Intense Technologies Limited (BSE: 532326) provides world-class knowledge software products that deliver substantial return on investment and create top line & bottom line growth for the global clients. The company has a current market cap of Rs.52.82 crores.

Why Enterprise Customers can have their Cake and Eat it too?

Enterprise customers for Telecom Service Providers (TSPs) are not only the largest revenue contributors but the most complex of customers to manage and satisfy due to the volume and number of services they consume. Enterprises are also getting very demanding in all aspects, prompt service delivery, flexible and timely invoicing, favorable contracts, immediate dispute resolution, order and service provisioning, tracking and more.

That is only one side of the story. On the other hand, TSPs are facing increasing business challenges due to the following factors:

>TSPs Average Revenue Per User (ARPU) is coming down due to severe competition, as they are driving down prices and margins.
> Telecom subscribers are increasingly resorting to alternate ways of communications through internet, instant messaging, e-mail, group chatting and others through smart phones and a plethora of mobile apps such as Google (e-mail, chat, voice and more), Skype, Whats App, Line, Viber among others.