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Freescale Semiconductor: Pioneering Revolutionary Technologies to Ignite Innovations

Susila Govindaraj
Thursday, May 21, 2015
Susila Govindaraj
Being creatures of habit, humans get acclimatized to whatever we do repeatedly. In a country like India, where most people spend substantial amount of time in vehicles, we seek the freedom we relish at home to be replicated in automotives. Having innovation in its genes, Freescale Semiconductor, Inc, a leading embedded processing solutions company, is pioneering such vital technologies for enabling diverse innovations across various business groups including automotive, consumer, industrial and networking.

Born in 1948 as a division of Motorola, Freescale became autonomous in 2004. The Texas headquartered company has played a significant role in the evolution of embedded technologies with an extensive product portfolio that encompasses 8, 16 & 32 bit microcontrollers & processors, digital signal processors & controllers, analog & power management, customer specific ICs & custom SOCs, RF and sensors. The company ignited the computing revolution in 1984 by building MC68000 and pioneered commercial high-power transistor, radio transponder for Man on the Moon mission, two way mobile radio and power switches for anti-lock brake systems to name a few. Today with over 18,000 employees across 20 plus countries, Freescale has over 6200 patent families and can boast of the fact that more than 17 billion Freescale semiconductor products are being used worldwide.

Connecting with Cars Personally

As gestures and audio are estimated to take precedence over visuals to avoid distractions, IoT will connect all unique voice recognition technologies integrated through microcontrollers into the car and manage the entire communication network interface. Freescale is working on technologies, where the entire car will be seamlessly connected through an on-road high speed Ethernet network and hence gigabytes of information will be going back and forth while driving. "The day is not far off when IoT will empower us to automatically connect with the car the moment we enter in it; not just in driving perspective but also personally. We often refer IoT as IoC - Internet of Cars, since we are confident that it will bring such a powerful connectivity within a car to encompass entertainment, infotainment and technologies for saving human lives," explains Sanjay Gupta, Executive Director of Automotive & Industrial MCU Group, Freescale Semiconductor.

Saving Lives is the First Priority

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