The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.
I haven’t met a CEO yet who has not complained about how difficult it is to find prospects, how many totally unqualified leads his — or her — salespersons are pursuing and how ridiculously expensive marketing is.
Baloney.
I will show you, right now, in this column how you can get droves of highly qualified prospects. And you will not have to sell your first-born to get them. In fact, I will wager that my method will actually decrease your current marketing expenditure.
Recognize something. Your prospect is oblivious to your existence and unconcerned about your well-being. If you succeed in thrusting yourself into his attention through intrusive means — telemarketers, take note! — you are likely to annoy him. He does not care a whit about what your sales quotas are and how much pressure your investors are putting on you to meet them. He is interested solely and wholly in himself. I mentioned this in an earlier column. It bears repeating.
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