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April - 2015 - issue > Top 10 Most Promising Market Research Companies

Feedback Business Consulting: Own the Comfort of Aggregation of Information, Idea, Insights & Implementation Under One Roof

Kavitha G.
Thursday, April 9, 2015
Kavitha G.
In today's connected world, customers are a key to business triumphs. Customers play multiple roles in evangelizing a business or driving critical benefits for a service provider. The big benefits would be revenue multiplication, business expansion, customer retention and improving internal practices for sustained growth.

Business ecosystem changes frequently. Customers need to have a dynamic strategy and should be inclusive and updated. It therefore becomes extremely imperative for customers to reap-in strong information led insights from markets they address. This requires market intelligence of a very high order.

Customers require information high on accuracy, insights that are meaningfully deep and ideas that are implementable. Every customer challenge is unique. In short, the level of service customization required for market research is very high. Not many market research companies offer the level of customization desired. Not many companies are deeply sensitized to customer challenges. The DNA of Bangalore headquartered B2B research & consulting firm named Feedback Business Consulting is however different. They thrive in challenging situations and have been helping their customers succeed for over 28 years. Their services have allowed customers change market practices, introduce new products and services, create differentiation in the market and sustain leadership positions.
Founded in 1985, Feedback Business Consulting conceives its business around three core strategic assets - customers, knowledge and its people. Every research is designed around these core objectives and a team of specialist's work on addressing them. Powered by a strong 4i framework - information, ideas, insights and implementation, Feedback has helped clients understand market opportunity, stakeholder satisfaction, market ecosystem and potential partners in India and other parts of the world - ASEAN, MENA, Europe and Southern Africa.
In Sync with the Industry's need, the firm also provides Voice of Stakeholders using very rigorous methodologies and innovative approaches to measure satisfaction. The heart of this approach is aggregation and dis-aggregation which drives actionability for client. "Feedback's homegrown customer satisfaction model which primarily integrates customer satisfaction, loyalty, advocacy and value for money to derive a single index for the client which can be tracked year on year. The model also highlights 'breakaways', thus making it possible to come up with strategic and tactical initiatives for these specific clients. Over time, it has been possible to build industry benchmarks and best practices across verticals," explains Shankar Khasnis, CEO, Feedback Business Consulting.

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