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The Smart Techie was renamed Siliconindia India Edition starting Feb 2012 to continue the nearly two decade track record of excellence of our US edition.

March - 2011 - issue > Cover Story

Exclusively.In: Taking India’s best wares to the world one click at a time

Vimali Swamy
Thursday, March 3, 2011
Vimali Swamy
In anticipation of wedding – just over a month away – 26-year-old Nyla is excited. But she is equally overwhelmed: being an Indian-American, she dreams of having a traditionally-styled wedding -- from the bridal arrangements to her wedding couture. But the biggest challenge for her and the millions of other South Asians living abroad is getting quality Indian clothing without going on a wedding pilgrimage back to India. This is the story of the desi bride in Huntsville, Ala., but it’s also basically the same story of every Indian bride.

The old way to shop
The old way to do wedding shopping was expensive. A group shopping trip to a big city like Toronto, New York, or the Bay Area with your family members and bridal entourage can add up quickly. More fortunate brides figure out a way to take a few weeks off with their family and travel to India. But whether domestic or international, an Indian wedding shopping trip will cost the average family anywhere between $1,500 and $10,000 just in travel, lodging and time away.

There had to be a better way, right?
But then Nyla came across a website that offered carefully curated collections of high-end Indian fashion, home decor and travel experiences — Exclusively.In.

From beautifully crafted traditional silk sarees and embroidered lehngas, to designer salwar kameezes and couture collections from leading fashion designers, Nyla had her pick in just a few clicks. . She could also buy traditional and designer jewelry pieces, outfits for the entire bridal entourage, and even a honeymoon vacation post-wedding to the Udaivilas in Udaipur. With delivery at her doorstep in less than seven days, Exclusively.In saved her wedding and her budget.


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