The famous poet Robert Frost in his celebrated creation ‘The road not taken’ writes: Two roads diverged in a wood, and I, I took the one less traveled by, And that has made all the difference.

A strong believer in Frost’s suggested philosophy; Sajan Pillai is breaking several norms in the business world. The CEO of UST Global, Sajan, has all the reasons to stand by his convictions. Today, UST Global, a premier provider of Consulting, Outsourcing and end-to-end IT services is growing at an admirable rate. Having experienced success in North America and Western Europe, the company is now set to launch a 10,000 people strong center in Mexico.

The 1998 founded company has successfully attained some of the biggest companies of the world as their clients and has created a unique motto for themselves, ‘fewer clients, more attention’. Sajan believes that in this age of cut throat competition when companies are in a race to gain more clients, he wants to work with a few, but the biggest names in the industry. He is redefining customer relationships and asserts, “Our entire organization is designed in a customer centric manner.”

In order to serve its customers better, the company has set up a unique three point client intimacy model that ensures that the business runs smoothly and that customers do not get an opportunity to complain.

However, UST Global, like many other IT based companies, has learnt hard lessons from the bad times of the late 90s and the early 2000s dotcom burst. Several e-commerce companies collapsed and went bankrupt, causing hardship to several service providers, like UST Global. But a gifted entrepreneur knows how to transform adversities into opportunities. Sajan steered the focus of the company overnight to larger and bigger companies. If not for his agile shift, the company would have faced financially difficult situations. “We had the ability to realize that our strategies were not right. It was a tough situation but I turned it to our advantage.” says Sajan.